Good health is vital to a dog’s quality of life and longevity. With growing awareness of the role nutrition plays, more pet parents are seeking highquality food that supports pets at every life-stage.

Advances in veterinary care and growing awareness of pet health have helped dogs live longer than ever before. However, with longer lifespans come greater risks of age-related issues, including joint pain, digestive challenges and skin conditions.

As a result, there is a shift towards preventive care and tailored nutrition. Addressing health needs early, especially through diet, can help delay chronic issues and support healthy development and ageing.